Knowing about an upcoming baked goods expo might be incredibly exciting for you as a bakery owner. You probably cannot wait to promote your business and show off what you have to offer. These are some of the things you can do to promote your bakery at an upcoming baked goods expo.
1. Give Away Related Promotional Products
You might have received promotional product catalogs in the mail without paying much attention to them, or you might have ordered a few T-shirts for your employees and pens for your customers. Now is a time to take a second look at these catalogs and to start looking online. Try to find a company that works with a lot of bakeries like yours and that sells products that are related to your industry. Pens and T-shirts are nice, but you may want to give away pot holders or dish cloths that have your bakery's name and info on them, for example.
2. Provide Free Samples
People don't just want to see your bakery's work; they want to taste it. After all, even the prettiest of baked goods aren't worth much if they don't taste good. Consider what your bakery is best at, and bake up some samples to bring along. You may want to bring along a few different options to give as samples so that you can appeal to everyone's tastes.
3. Showcase Your Work
You might be really proud of some of the work that you have done with your bakery. If your bakery is known for making some of the most beautiful wedding cakes or the most impressive birthday cupcakes, you're going to want to let the others at the expo know about it.
Of course, if you can bring along as many physical samples as possible, this is a good thing. Of course, baking a lot of samples requires a whole lot of time and money, and transporting a lot of baked goods without messing them up can be a nightmare. The next best thing is to bring along pictures of some of your best work.
To do this, you may want to work with a professional food photographer in the months leading up to your event. Have high-quality photos taken of some of your best work. Then, make sure that you bring along high-quality, full-color prints. You may want to choose larger pictures, which will make it possible for people to really see the details of your work. Then you can display these pictures all over your booth to show off your great work. People are sure to leave your booth drooling and impressed!
Keep these tips in mind as you prepare for local expos like The Chocolate Expo.